CGA is delighted to announce the strengthening of its research capabilities with the appointment of insights expert Sue Cambage-Hughes as its new Head of Consumer Research.
Sue will lead a centre of consumer research excellence at CGA, taking responsibility for the direction and delivery of its portfolio of services revealing trends in Britain’s eating and drinking out habits. Her appointment will help CGA to pair its market-leading analysis of dynamics among out pub, bar, restaurant and supplier brands with compelling consumer-side research. The combination gives CGA’s clients a 360-degree view of their market and the insights they need to refine their sales, marketing and other strategies.
Sue’s arrival adds a fresh dimension to CGA’s outstanding team of research and insight professionals. Her leadership and coordination of both qualitative and quantitative research will help CGA’s business units to provide exceptional service to retailers, brand owners and other clients, and enable them to respond nimbly and strategically to vitally important consumer trends.
Sue brings to CGA a wealth of experience from sectors including banking, finance, retail, third sector and youth, with previous positions including Insight Lead for Co-operative Food and Head of Insight at the National Union of Students. Throughout her career, she has excelled in delivering best in class and actionable insights, and she combines her research skills with a passionate interest in the voice of the consumer.
"We are thrilled to add Sue’s expertise and leadership to the CGA team. She will deepen our commitment to consumer research and help us unlock dynamic new ways to understand British consumers at a time of great opportunity and challenge for brands in the eating and drinking out world. We are looking forward to working with Sue to give all our clients the sharply focused insights they need to keep their guests happy and secure new customers." says Phil Tate, Chief Executive, CGA.
Sue Cambage-Hughes said: “I am very excited to be joining CGA at this stage in its growth. CGA already has an unrivalled portfolio of trade research tools, and I will be working hard to augment them with the best possible consumer insights. We will be striving to build a world-class hub of holistic research, and our valued clients can expect some great new additions to our suite of services in the coming months and years.”