Market Measurement

for the drinks industry

Unrivalled intelligence for the drinks industry

The world’s biggest drinks brands work with us because they know that with our industry-leading market measurement
skills, we are uniquely equipped to give them the insights that truly make a difference to their performance.

Consultancy of choice

Our expertise at tracking sales, site movements and consumer trends means we can provide the most complete picture of the out-of-home market. And because we use the most advanced analytics, our bespoke consultancy services provide the most credible data on every conceivable aspect of the sector.


CGA's On Premise
Measurement tool
(OPM™)

CGA's On Premise Measurement tool (OPM™) gives the most accurate, detailed and up-to-the-minute picture of the total on premise market across all drinks categories, including alcohol and soft drinks.


360 degree view
of market

Powered by a combination of field research, purchases and sales feed data from 76,000 outlets, our insights are validated by cross-referencing data taken at every stage of a product's journey, from production to consumption.

Measuring drinks trends across the whole market, specific categories and individual labels, its four-weekly cycle allows quicker reactions to changing market dynamics. By integrating all aspects of OPM™, we give you a fully-rounded insight into the performance of their brands. This means faster discovery of fresh market opportunities, greater Return On Investment, increased profits and a clear path to growing sales, building brand equity and boosting performance.

£1.6

Premium Spirits' worth in the GB On Trade, 27.6% of market value sales

20.5%

spirit serves are now premium

75.5%

increase in gin sales in last 5 years

Get in touch

In an industry we're passionate about, we use our phenomenal data, unrivalled
market measurement capabilities and expert insights to give you the
competitive edge, and get you where you want to be, faster.

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