According to Nielsen CGA, St. Patricks Day is the highest grossing day of the year for U.S. bars and restaurants. In 2018, St Patrick’s Day beer sales were up +174% and spirits sales up +153% versus the average day in the year.
The food and drink market’s most influential communication experts are coming together at this year’s CGA Insight 2019 conference to share their expertise and debate how businesses can cut through the noise to land their message perfectly.
With the championship underway, this year’s Six Nations presents a key trading opportunity for pubs and bars to drive sales. In 2018, the average Six Nations Saturday saw an uplift of an extra 26 pints of beer and cider per outlet.
With New Years’ resolutions beginning to creak, CGA takes a look at the effect of health and well-being trends to the on trade and how consumer drinks choices are being impacted at a time when the demand for healthy options has never been higher.