With competition at its hottest and margins at their tightest, the need for the out-of-home food and drink market to get thoroughly under the skin of its customers, and understand the trends shaping their preferences, has never been greater.
No one has a crystal ball so we are staying open minded, but we are focusing on Instagram, Twitter and Facebook. There is no ‘1 channel’ that you should go all in on. It is a mix of channels that are right for you and your business, but need to get this mix right.
CGA, the leading data and research consultancy for the out-of-home food and drink market, is bringing together its drinks, food, retail and international operations under a single, focussed brand identity. Old names of CGA Strategy and CGA Peach, which reflect the company’s roots in the drinks and retail markets, will be retired as the business […]
London Union founder Henry Dimbleby, head of marketing at the Vietnamese restaurant group PhoLibby Andrews and head of digital and loyalty at WagamamaAndre Johnstone will be joining the speakers’ roster at this year’s CGA Peach Consumer Insight & Marketing Conference in London on 6 April to discuss their approaches to an evolving discipline. How much is art, how much is science and what’s hitting the spot?
Zoe Collins, who as chief content officer at the Jamie Oliver Media Group is responsible for all TV, publishing and digital content created by and on behalf of the group, will bring a different perspective to both those challenges when she joins the speaker line-up at this year’s event at Kings Place, London, on 6 April.