Understanding the varying demands of different consumer groups is vital if brands are to take full advantage of the technology at their disposal. In the latest GO Technology report, CGA has segmented consumers into 10 core groups, based on their eating and drinking out habits.
Costa Coffee’s supposedly lacklustre like-for-like sales performance, reported this week, has prompted questions not only about the buoyancy of the coffee market but the grip of the big three chains, writes Peter Martin.
Download report Two thirds of senior executives in the eating and drinking out sector remain upbeat about prospects for their business, while acknowledging significant challenges in the market, the latest Business Leaders’ Confidence Survey from CGA reveals. The exclusive poll found that 66% of respondents were positive about prospects for their own company over the […]