As customer tastes and habits continue to evolve, the big challenge for those working in food and drink market is how best to stay in tune with them. That will be one of the key themes for CGA’s new Insight 2018 conference in London on April 19.
Small multi-site operators seeking to move to the next level need to expand cautiously and avoid the pitfalls of over-reaching, a panel of leaders hosted by CGA vice president Peter Martin advised at the Casual Dining show.
With competition at its hottest and margins at their tightest, the need for the out-of-home food and drink market to get thoroughly under the skin of its customers, and understand the trends shaping their preferences, has never been greater.
Understanding the varying demands of different consumer groups is vital if brands are to take full advantage of the technology at their disposal. In the latest GO Technology report, CGA has segmented consumers into 10 core groups, based on their eating and drinking out habits.