Leading market intelligence consultancy CGA has deepened its insights into the GB eating and drinking out markets by now collating sales data from 84,498 outlets nationwide through EPOS, flowmeter, wholesaler data partnerships, pub ‘delivered-in’ intelligence and field visits – and all contextualised through its sector-leading consumer and licensee research.
A flat market, fierce competition, mounting costs and staff engagement are among the big pressures facing out-of-home eating and drinking operators at the moment, CGA’s client director Fiona Speakman told the recent Arena Summer Event.
As customer tastes and habits continue to evolve, the big challenge for those working in food and drink market is how best to stay in tune with them. That will be one of the key themes for CGA’s new Insight 2018 conference in London on April 19.
Small multi-site operators seeking to move to the next level need to expand cautiously and avoid the pitfalls of over-reaching, a panel of leaders hosted by CGA vice president Peter Martin advised at the Casual Dining show.
With competition at its hottest and margins at their tightest, the need for the out-of-home food and drink market to get thoroughly under the skin of its customers, and understand the trends shaping their preferences, has never been greater.