With the championship underway, this year’s Six Nations presents a key trading opportunity for pubs and bars to drive sales. In 2018, the average Six Nations Saturday saw an uplift of an extra 26 pints of beer and cider per outlet.
With New Years’ resolutions beginning to creak, CGA takes a look at the effect of health and well-being trends to the on trade and how consumer drinks choices are being impacted at a time when the demand for healthy options has never been higher.
Consumers’ use of mobile devices to improve their restaurant experiences has risen sharply in the last quarter and this trend is set to continue, according to the latest GO Technology report from Zonal and CGA.
Rising costs, intense competition and Brexit are creating significant challenges for operators in the out-of-home eating and drinking sector—but consumer trends including premiumisation and healthier eating and drinking offer opportunities for growth.
Leading market intelligence consultancy CGA has deepened its insights into the GB eating and drinking out markets by now collating sales data from 84,498 outlets nationwide through EPOS, flowmeter, wholesaler data partnerships, pub ‘delivered-in’ intelligence and field visits – and all contextualised through its sector-leading consumer and licensee research.
Pubs, bars and restaurants need to understand the behaviours of their consumers and not just their demographics, CGA’s retail business unit director Jamie Campbell told the Casual Dining show—and CGA’s segmentation tools can help.