As the Premier League football season and World Cup qualifiers get underway statistics from out-of-home food and drink data and research agency CGA have revealed that nearly a quarter of UK consumers visit an on-trade venue to watch live sport, with football being the most popular sport to watch in a pub or bar.
Consumers’ frequency of eating out is stubbornly static, the latest round of CGA’s BrandTrack research reveals—but with loyalty increasingly fickle, there are opportunities for smart brands to pull in new customers.
Eating out has become part of everyday life, a new report from CGA Peach and Barclaycard reveals—but restaurant and pub operators seeking to expand face obstacles in their path. Here are the top five findings.
Operators need to get up to speed and get mobile if they want to capture the millennial market, according to new research. The findings, by hospitality management solutions company Zonal Retail Data Systems and CGA Peach, showed 18 to 34-year-olds are increasingly influential, accounting for 28% of the UK adult population and 41% of “eating out” trade
Around a third of British football fans plan to watch the forthcoming European Championships in pubs or bars—and CGA Peach stats from previous big sporting occasions indicates the tournament could give operators a major lift.